Customer Data Platforms (CPDs) have been used in the commercial sector for years to generate a single view of the customer.
However, very few nonprofits have successfully implemented equivalent ‘Donor Data Platforms’ to better manage their donor data and insights.
This on-demand webinar for the FIA's 2024 Data Week is presented by Dataro's CTO Dave Lyndon.
The session covers the fundamentals of DDPs and the concept of a single donor view while exploring the technical challenges to overcome in building DDPs fit for purpose in the nonprofit sector.