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Appeals
These guys are one of the most exciting things to happen in the industry for years.
Liesha Hanekroot
Fundraising Manager
Ex Greenpeace & MSF
Appeals
Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing less people.
Taylor Schulz
Retention Marketing Specialist
UNICEF
Planned Giving
With Dataro I know exactly which donors are most likely to be interested in leaving a bequest gift so I know where to focus my efforts and who to nurture with our campaigns. We’re thrilled with our results so far and have grown our bequest pipeline by 60% YOY in the second year of using Dataro’s gift in Will model.
Naomi Vaughan
Gifts In Will Specialist
Amnesty International
Appeals
We went through a thorough testing process to ensure that the scores were predicting accurately, and that by using them we were adding value to our mail appeals, without jeopardizing any potential revenue, and the results were clearly positive on both fronts.
Jo Purcell-Jones
Business Intelligence Manager
Australia for UNHCR
Appeals
By leveraging their donor insights and campaign size recommendations, we’ve seen significant improvements in our direct mail appeal performance. We’re consistently raising more revenue from less outreach, which has saved us time and cost and is delivering us much higher campaign ROIs. With Dataro we know we’re engaging the right donors to support our cause.
Katie May
Individual Giving Manager
Pancreatic Cancer UK
Appeals
With Dataro we saved £18k in mail costs against budget and £22k against the previous year's campaign, which is a phenomenal amount of money. But the exceptional thing is that we’ve also raised much more in gross and net revenue and achieved a much higher return. If that's not the power of Dataro, then I don’t know what is.
Stuart Towell
Campaigns and Supporter Experience Manager
The Leprosy Mission
Appeals
Using Dataro, we have consistently been raising more in our appeals while spending less on mail and postage and saving so much time in the planning process. Thanks to Dataro we’ve become a lot more comfortable with our own data and we now have the time and confidence to plan new activities that will help us to improve the donor experience and ultimately raise more for our cause.
Madison Murphy
Single Giving Manager
Canteen
Appeals
As a small team, Dataro has totally revolutionised how we are able to tailor our campaigns to focus on the right supporter at the right time. Alongside that, the knowledge and support that the team provides has been outstanding. We are really excited to get working on the other program areas to see what we can achieve.
Sarah Archer
Fundraising Manager
St Helena Hospice
Appeals
This new way of predicting which supporters are likely to give means we can generate more revenue for our organisation, and send appeals only to those supporters who may be interested in receiving them. We’re now rolling out this technology for all of our appeals.
Ceri Smith
Individual Giving Manager
Parkinson's UK
Monthly Giving
I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact recurring givers for better retention.
Andrew Jung
F2F & Telemarketing Manager
Victor Chang Cardiac Research Institute
Monthly Giving
With Dataro's software, we are able to direct resources to the right place, at the right time.
Luke Giuliani
CTO
Greenpeace
Mid-level giving
With finite resources, and nearly 9,000 mid-value donors to manage, Dataro’s AI insights have allowed our stewardship team to identify and focus their efforts on the best donors, who are most likely to continue giving at a middle level. This data-led approach has allowed us to be more strategic in our prioritization and stewardship of mid-value donors which is ultimately leading to more efficient use of resources and more effective donor engagement.
Jo Purcell-Jones
Business Intelligence Manager
Australia for UNHCR
Appeals
With Dataro we can turn around a campaign list in hours and know we are selecting the right donors for our asks and not over-investing in donors who aren’t ready to give again.
Amy Dana
Database Administrator
Bat Conservation International
Major Giving
Dataro’s AI donor predictions has made our major donor prospect research and stewardship process far more robust! Dataro’s major donor ranks and scores help us prioritise our prospect list. It has confirmed which donors we thought had capacity and that what we are doing to identify and steward people is working.
Naomi Lehrer
Philanthropy Manager
Royal Flying Doctors Service (Victoria)
Planned Giving
Dataro is a quick, easy and accurate way to find our top donors to have conversations with about leaving a gift in their Will. In the first month of using Dataro I pulled the top 50 ranked donors, spoke with 47 of them and added 87% of them to our pipeline, 36% confirmed their status to leave a gift in Will.
Michelle Wheeler
Philanthropy Officer
RSPCA WA
Appeals
Over the last 6 months we have been working closely with the team at Dataro to support our appeal data selection. Starting cautiously, wanting to minimise any potential risk to income, we have quickly gained confidence and tactically increased our reliance on the Dataro ranking of our database.
Simon Smith
Suporter Growth Manager
Save The Children
Mid-level giving
Our investment in machine learning has paid off in identifying the most highly qualified mid-value prospects to be nurtured.
Lenny E
Senior Fundraising Lead
Australian Healthcare Organization
Monthly Giving
Being able to identify who was most at risk of churning in our regular giving program has meant we can implement effective interventions to keep our donors engaged with our vision and purpose, and keep them committed to supporting our work. Without Dataro’s software, we wouldn’t have known which of our regular givers may have been at risk of cancelling their monthly gift, and when.
Jessica Ainsley
Insights Manager
The Fred Hollows Foundation NZ
Monthly Giving
It’s much easier and more cost effective to convert existing cash donors to regular givers than it is to attract new donors. With the help of Dataro’s AI software, each month we can predict which of our existing cash donors are likely to respond to a regular giving ask from us at that particular point in time. We’re thrilled with the results.
Kenny Forshaw
Supporter Care Manager
The Wilderness Society
Appeals
It’s work like this that will help Prostate Cancer UK reach its ultimate goal to saves men’s lives.
Holly Matthews
Direct Marketing Manager
Prostate Cancer UK
Appeals
In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI around 500% with such a significant increase in donor gift size. I can’t wait to see how better donor targeting with Dataro’s AI can help us in the next fiscal year!
Amy Dana
Database Administrator
Bat Conservation International
Content personalization
The output generated was much closer to a final version than what we were able to create with ChatGPT and it is clear that Dataro’s product understands nonprofit fundraising and the outputs generated use proven appeal language.
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WMRA-WEMC Public Radio
Monthly Giving
After identifying these supporters one of our trusted agency partners has given them a simple thank you call. We have found that supporters are around 2.5 times more likely to cancel their recurring gifts if they do not receive a thank you call.
Greenpeace
Major Giving
...and removes the opinion and emotion out of decision making. Our philanthropy managers are doing the job of 3 people, so anything that automates our processes and helps us to effectively prioritize our outreach efforts is key. Dataro’s predictions work out of the box and accurately identify our top donors, without the need for manual input and management.
JDRF
Content personalization
My favourite feature within AI Assist is the thank you emails. Because our donors give to a variety of services or a specific appeal or because they give in memory or celebration…. using something like AI Assist lets us write tailored thank you communications relevant to the gift.
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Lung Foundation
Content personalization
You could probably get the same result with ChatGPT, but it would take much longer. And I don’t have time for that.
Trent University
Content personalization
Building on the content from our direct mail piece, AI Assist helped us to generate our supporting campaign emails so quickly. As a time-poor team, this was invaluable. Unlike ChatGPT, AI Assist understands the tone of fundraising and asking for donations, which is just something that ChatGPT doesn’t understand without lots of good prompting. So it also saves that time in that way.
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The Hospital Research Foundation Group
Content personalization
We used the enhance feature of AI Assist to tailor email content to different segments. The emails and subject lines written with the help of AI Assist had a higher open rate of 40% compared to 29% for our control emails. The AI written emails also outperformed in terms of conversion and revenue.
Starlight - Australia
Content personalization
I use AI Assist as part of my regular workflow: drafting letters, emails, follow-up communications, social media posts and welcome journeys. Because of this product, we have been able to reallocate one FTE to another donor-facing role.
Lieber Institute for Brain Development
Mid-level giving
Dataro’s mid-value propensities have helped us pinpoint the best mid-value prospects to nurture for a higher level of giving. We can’t wait to see what the next 12 months of stewardship effort will deliver with our newly identified mid-value donors and prospects.
Leading Australian Charity
Mid-level giving
Our investment in machine learning has already paid off in identifying the most highly qualified mid-value prospects to be nurtured. We’re thrilled with our results so far and continue to use Dataro’s AI donor insights to target our stewardship efforts and test different content and strategies to nurture our new group of prospects.
Leading European Charity
Appeals
We raised close to $1 million in extra gifts using Dataro’s AI donor predictions to target our monthly direct mail appeals in 2022. With Dataro we’re reliably finding the best donors for our campaigns, and with less effort than before.
International Nonprofit
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Enhance campaign targeting and personalize donor engagement with AI-powered insights and audiences.