Dataro's predictive AI models help nonprofits identify high-potential donor audiences for recurring giving. Predict which one-time donors are likely to convert to monthly giving and then target them with personalized asks and communications.
Boost conversions and lower costs in your reactivation and upgrade campaigns by targeting only those audiences most likely to take action.
Manually predicting which recurring donors might cancel their monthly donation is nearly impossible. With one click, Dataro's AI insights pinpoint at-risk donors, enabling you to proactively engage them with targeted stewardship calls to help secure their continued support.
Actively monitor your campaign results and optimize your recurring giving program performance with a suite of automated reports and live benchmarking data. Plus, subscribe to get alerts when a new donor is added to one of your saved recurring giving audiences.
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We've been using Dataro for just over 6 months and are so impressed with what it's helped us to achieve within individual giving. The audience builder has allowed us to identify new recurring giving opportunities and prospects who otherwise may not have been our radar...
We were thrilled with the results - especially the upgrade campaign results, with 37% of supporters opting to increase their recurring gift.
Gillian MacAulay,
Head of Fundraising,
Edinburgh Dog and Cat Home
I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact RGs for better retention.
Andrew Jung
F2F & Telemarketing Manager,
Ex Victor Chang Cardiac Research Institute
After identifying these supporters one of our trusted agency partners has given them a simple thank you call. We have found that supporters are around 2.5 times more likely to cancel their recurring gifts if they do not receive a thank you call. Without Dataro we wouldn’t have been able to identify, call and save these supporters. Our thank you calling program is now well established and its success has led to us trialling an expansion of the program, so that we can thank and save more supporters in a really cost-effective way.
Greenpeace Australia