Recurring Giving

Smart audiences to grow recurring giving

Dataro's predictive AI models help nonprofits identify high-potential donor audiences for recurring giving. Predict which one-time donors are likely to convert to monthly giving and then target them with personalized asks and communications.

Boost conversions and lower costs in your reactivation and upgrade campaigns by targeting only those audiences most likely to take action.

woman who is 97% likely to convert to recurring giving, with an idea ask amount of $125 and a favorite payment method of credit card.

two people, one of whom is 92% likely to reactivate a lapsed recurring gift, and one who is 64% likely to lapse a current recurring gift

Predict, then stop donor churn before it happens

Manually predicting which recurring donors might cancel their monthly donation is nearly impossible. With one click, Dataro's AI insights pinpoint at-risk donors, enabling you to proactively engage them with targeted stewardship calls to help secure their continued support.

Automated reporting & benchmarking for growth

Actively monitor your campaign results and optimize your recurring giving program performance with a suite of automated reports and live benchmarking data. Plus, subscribe to get alerts when a new donor is added to one of your saved recurring giving audiences.

group of people, part of the "likely to upgrade a recurring gift" audience

plans

What fundraisers say

Don't take our word for it - here's what real Dataro users think:

We’re thrilled with the results!

We've been using Dataro for just over 6 months and are so impressed with what it's helped us to achieve within individual giving. The audience builder has allowed us to identify new recurring giving opportunities and prospects who otherwise may not have been our radar...
We were thrilled with the results - especially the upgrade campaign results, with 37% of supporters opting to increase their recurring gift.

picture of smiling brunette woman with a large black dog

Gillian MacAulay,

Head of Fundraising,
Edinburgh Dog and Cat Home

We are able to be proactive in our retention strategies instead of reactive.

I don’t know a simpler and more accurate way than Dataro propensity scores to determine who and when to contact RGs for better retention.

Andrew Jung

F2F & Telemarketing Manager,
Ex Victor Chang Cardiac Research Institute

We've been able to engage and retain "at-risk" supporters with a thank you campaign... before it was too late.

After identifying these supporters one of our trusted agency partners has given them a simple thank you call. We have found that supporters are around 2.5 times more likely to cancel their recurring gifts if they do not receive a thank you call. Without Dataro we wouldn’t have been able to identify, call and save these supporters. Our thank you calling program is now well established and its success has led to us trialling an expansion of the program, so that we can thank and save more supporters in a really cost-effective way.

Greenpeace Australia

See it for yourself!

Build personalized campaigns to convert, return and upgrade monthly donors with Dataro.

Convert, engage, and retain more monthly donors

AI predictions to help you convert more monthly donors, upgrade and reactivate recurring gifts, and prevent cancellations.