Build better fundraising campaigns using AI
Empowering causes that matter with state-of-the-art machine learning tools and predictive analytics
What you can do
with Dataro
Put your donors first with smarter fundraising list selections, powered by industry-leading AI.
Dataro’s machine learning platform integrates directly with leading CRMs to deliver individual propensity scores for your supporters, so you can create smarter lists for every fundraising campaign. Make the most of your data without needing to hire a data scientist.
Increase Appeal Giving
Are you missing out on appeal donations? Increase appeal net revenue and optimise your list size using machine learning.
Convert High Value Gifts
Identify the donors most likely to convert into your mid-value and high-value gift brackets, maximising campaign returns.
Convert more RGs
Maximise RG conversions from your single giving program to increase reliable, recurring revenue.
Reactivate more RGs
Regular givers don’t act on a schedule. Contact the right lapsed RG at the right time to increase program reactivations.
Reduce RG Attrition
Prevent RG attrition with proactive attrition modelling, telling you which RGs are at the highest risk of churn
Upgrade more RGs
Take the guesswork out of your upgrade campaigns by identifying the most likely RG upgraders.
Built for fundraisers
Like many NFPs, regular giver attrition (sometimes called churn) has a big impact on the capacity for Greenpeace to fund its causes. Dataro used machine learning to help address this problem by predicting which donors were the most likely to churn, with great results!
The user group brings together our community of fantastic partners, friends and customers who are passionate about using data and technology for social good. It also offers a chance to network with other users, swap stories, learn from failures and celebrate successes.
Machine learning & DM Appeal Guide
Want to know more about machine learning and how it can be used for better DM Appeals? This Dataro + Blackbaud Machine Learning Guide is for you. Find out about the new building blocks of your DM Appeal – propensity scores and ranks – and how they integrate with your CRM!
CRM Integrations
- Higher Fundraising ROIs – via state-of-the-art machine learning technology.
- Cost efficiencies – live propensity scores directly in your CRM.
- Proven approach – consistently achieving better results than other methods.
- Immediate positive impact – through smarter list selections.
- Flexibility – to add more propensities as you go.
